Social Commerce - Accept KAELUM Payments on Instagram, TikTok, and More
Learn how to accept KAELUM payments directly from your social media channels including Instagram, TikTok, Facebook, YouTube, and Linktree using Pay Links and QR codes.
Social Commerce with KAELUM
KAELUM Social Commerce allows you to accept payments directly from your social media channels without needing a full e-commerce website. Perfect for influencers, content creators, small businesses, and anyone selling through social media.
What is Social Commerce?
Social Commerce is KAELUM's solution for accepting payments through social media platforms like Instagram, TikTok, Facebook, YouTube, X (Twitter), and link-in-bio services like Linktree. Instead of sending customers to a separate website, you can share a direct payment link or QR code that opens KAELUM's secure checkout.
Benefits
- No Website Required: Sell directly from your social profiles
- Instant Discounts: Offer up to 18% KAELUM discount to incentivize purchases
- Multi-Platform: Use the same link across all your social channels
- QR Codes: Perfect for Instagram Stories, TikTok videos, or offline promotions
- Analytics: Track clicks, conversions, and revenue per platform
- K.A.T.E. Optimization: Get Ai-powered discount suggestions for each platform
How to Get Started
Step 1: Access Social Commerce
Log in to your KAELUM merchant dashboard and navigate to E-Commerce Hub → Social Commerce. This is where you'll create and manage all your social pay links.
Step 2: Create Your First Pay Link
Click the "Create Pay Link" button and fill in the following information:
- Product Name: What you're selling (e.g., "Premium Hoodie" or "Coaching Session")
- Amount: Price in GBP (automatically converted for international customers)
- Discount %: Choose between 6-18% KAELUM discount for your customers
- Platform: Where you'll share this link (Instagram, TikTok, etc.)
- Success URL (Optional): Where to send customers after successful payment
- Cancel URL (Optional): Where to send customers if they cancel
- Notes (Optional): Internal notes for your reference
Step 3: Get Your Payment Assets
After creating a link, you'll receive three assets:
- Pay Link: A direct URL you can share anywhere (https://kaelum.app/pay?ref=ABC123...)
- QR Code: Both SVG and PNG formats, ready to download
- Embed Button: HTML code if you have a website
Platform-Specific Usage
In Bio: Add your KAELUM pay link to your Instagram bio. You can use a link shortener for a cleaner look.
Stories: Download the QR code and add it as a sticker or image in your Stories. Users can screenshot and scan, or use Instagram's link sticker feature with your pay link.
Posts: Mention "Link in bio to purchase" and direct followers to your bio link.
Reels: Show the QR code in your Reel or add "Link in bio" text overlay.
TikTok
Profile Bio: Add your KAELUM pay link to your TikTok bio.
Video Descriptions: Include your pay link in video captions.
In-Video: Display the QR code visually in your videos for viewers to scan.
Live Streams: Share the link verbally and in chat during live streams.
YouTube
Video Descriptions: Add your KAELUM pay link in the description of every video.
Pinned Comments: Pin a comment with your purchase link.
Channel Banner: Include a QR code in your channel art.
End Screens: Verbally direct viewers to the link in your description.
Page Info: Add your pay link to your Facebook Page's "About" section.
Posts: Share your products with the KAELUM link in the post text.
Stories: Use the QR code or link sticker feature.
X (Twitter)
Profile Bio: Add your pay link to your Twitter bio.
Tweets: Tweet your product links with images.
Pinned Tweet: Pin your most important product link.
Linktree / Link-in-Bio Services
Add your KAELUM pay links as individual buttons in your Linktree or similar services. You can create separate links for each product or collection.
Using QR Codes
Digital Use Cases
- Instagram and Facebook Stories
- TikTok video overlays
- YouTube video content
- Email newsletters
- Digital flyers and graphics
Physical Use Cases
- Business cards
- Product packaging
- Pop-up shop displays
- Event booths
- Print advertisements
- Store windows
Analytics & Tracking
Every pay link automatically tracks:
- Clicks: How many people clicked your link
- Conversions: How many completed a purchase
- Conversion Rate: Percentage of clicks that became sales
- GMV (Gross Merchandise Value): Total revenue from this link
- Average Discount: The average discount rate used
Use this data to:
- Identify which platforms drive the most sales
- Test different discount rates
- Optimize your content strategy
- Calculate ROI for each platform
K.A.T.E. Smart Discounts
K.A.T.E. analyzes your sales data and suggests optimal discount rates for each platform based on:
- Platform engagement rates
- Historical conversion data
- Competitor benchmarks
- Seasonal trends
You can accept K.A.T.E.'s suggestions with one click, or set your own discount rates manually.
Best Practices
Discount Strategy
- Test Different Rates: Create separate links with varying discounts (6%, 10%, 15%, 18%) to see what converts best
- Platform-Specific: Use higher discounts on platforms with colder traffic (e.g., TikTok) and lower on warm traffic (e.g., email list)
- Limited Time: Create urgency by mentioning the discount is "today only" or "this week only"
- Tiered Offers: Offer higher discounts for higher-value products
Content Tips
- Clear CTA: Always include a clear call-to-action ("Shop now", "Get yours", "Limited stock")
- Show Benefits: Explain what they're buying and why they need it
- Social Proof: Share customer reviews and testimonials
- Behind-the-Scenes: Show product creation, unboxing, or usage videos
- Consistency: Post regularly and remind followers about your KAELUM link
QR Code Tips
- Make QR codes large enough to scan easily
- Include a short text instruction ("Scan to shop" or "Scan for 15% off")
- Test the QR code before publishing to ensure it works
- Place QR codes on contrasting backgrounds for better visibility
- Consider adding your logo or branding near the QR code
Security & Trust
All KAELUM Social Commerce links are:
- Secure: All transactions use bank-level encryption
- Verified: Only verified merchants can create pay links
- Tracked: Complete audit trail of all transactions
- Compliant: Fully PCI-DSS compliant payment processing
Fees & Pricing
KAELUM charges a flat 4.5% platform fee on all Social Commerce transactions. This covers:
- Payment processing
- Fraud protection
- Customer support
- Analytics and reporting
- Instant settlement to your account
The discount you offer (6-18%) comes from your margin. For example, if you sell a £100 product with 15% discount:
- Customer pays: £85 (in KAE)
- Platform fee (4.5%): £3.83
- You receive: £81.17
Common Questions
Can I use the same link on multiple platforms?
Yes! Each pay link works everywhere. However, we recommend creating separate links per platform so you can track which platforms perform best.
How do I update a link after creating it?
You can disable old links and create new ones. We don't allow editing to maintain audit trail integrity.
What if a customer doesn't have KAELUM?
The checkout page allows customers to sign up for KAELUM instantly and top up their balance with a credit/debit card, all in one flow.
Can I offer free shipping or other perks?
Yes! Mention any additional perks in your social media posts. The KAELUM link handles just the payment.
How do I fulfill orders?
You'll receive notifications (email/dashboard) for each purchase. Use the order ID to match with your fulfillment system, or handle manually for small volumes.
What happens if someone requests a refund?
Go to your Transactions page, find the order, and issue a refund. The customer receives their KAE back instantly.
Getting Help
If you need assistance with Social Commerce:
- K.A.T.E. Chat: Use the in-app K.A.T.E. assistant for instant help
- Knowledge Base: Search our documentation for detailed guides
- Support: Email support@kaelum.app for human assistance
Success Stories
"I went from selling through DMs to having a professional checkout in 5 minutes. KAELUM Social Commerce has doubled my Instagram sales!" - Sarah M., Fashion Boutique Owner
"The QR codes in my TikTok videos have been a game-changer. Viewers can buy instantly without leaving the app." - Jake T., Tech Accessories Seller
"K.A.T.E. suggested I use 12% discount on TikTok vs 8% on Instagram. It was spot on - TikTok conversions went up 40%." - Maria L., Jewelry Designer
Ready to Start?
Go to your KAELUM Dashboard → E-Commerce Hub → Social Commerce and create your first pay link in under 2 minutes!